Mark Zuckerberg Was Early in AI. Now Meta Is Trying to Catch Up.

Mark Zuckerberg has long been at the forefront of technological advancement, and his interest in artificial intelligence (AI) is no exception. As the founder and CEO of Facebook, he recognized the immense potential of AI to revolutionize various aspects of our lives. From creating personalized news feeds to enhancing virtual reality experiences, Zuckerberg has been an advocate for incorporating AI into Facebook’s operations. However, a new player called Meta is now trying to catch up to Zuckerberg’s early efforts in AI.
Zuckerberg’s interest in AI blossomed in 2013 when he hired Yann LeCun, a renowned computer scientist and pioneer in deep learning, to head Facebook’s AI research lab. Under LeCun’s leadership, Facebook invested heavily in AI research and development, focusing on machine learning algorithms and natural language processing. The ultimate goal was to improve user experiences and provide more relevant content to the platform’s billions of users.
One of the most notable AI projects Zuckerberg spearheaded is News Feed. By leveraging AI algorithms, Facebook could curate personalized news feeds for its users, taking into account their preferences, online behavior, and other relevant data points. This AI-driven approach has not only improved user engagement but has also drawn criticism for potentially creating information bubbles and echo chambers.
Beyond News Feed, Zuckerberg’s interest in AI extended to other areas, particularly virtual reality (VR). Facebook’s acquisition of Oculus VR in 2014 signaled a clear intention to combine AI and VR to create immersive experiences. By leveraging AI’s capabilities, Zuckerberg aimed to enhance virtual reality gaming, communication, and even teleconferencing through lifelike avatars.
Meanwhile, Meta, formerly known as Facebook, is determined to catch up to Zuckerberg’s AI advancements. Although Zuckerberg continues to play an active role in Meta’s projects, the newly rebranded company has set its sights on its own AI-driven future. It aims to create a “metaverse,” an interconnected virtual world similar to the fictional universe depicted in movies like The Matrix.
Meta recognizes the transformative power of AI and is dedicated to pushing its boundaries further. By building on Facebook’s early AI investments, they aim to reshape social media, collaboration, and even everyday tasks through the metaverse. For example, by utilizing AI-powered natural language processing, Meta envisions a virtual assistant capable of understanding and responding to human commands seamlessly.
Furthermore, Meta’s recent announcement to hire thousands of AI researchers and engineers demonstrates their commitment to catch up to, and perhaps surpass, the early AI initiatives led by Zuckerberg and Facebook. The company aims to accelerate its AI development and create groundbreaking technologies that seamlessly integrate with the metaverse, and they have the resources and determination to achieve it.
It’s an exciting time for AI enthusiasts as both Zuckerberg and Meta take the lead on incorporating AI into the fabric of our digital lives. While Zuckerberg laid the foundation for AI integration within Facebook, Meta is doubling down on these efforts to create a new era with the metaverse at its core. The race is on, and it’s not just about AI anymore— it’s about reimagining how we connect, work, and experience the digital world.